BM/facebook ethics & PR mess
PRSA chair comments on BM/Facebook
scandal
Leading US PR firm Burson Marstellar (BM) has been badmouthing Google on behalf of Facebook and trying to disguise both the relationship and the activities. The PRSA uses this as an opportunity to point out that low membership profile in BM may be a factor in low ethical responsibility. It would be interesting to research this correlation. There are so many factors: membership of professional body PLUS knowledge of code of conduct PLUS willingness to abide by code PLUS cultural/social environment to support such decisions. Suspect the latter is the crunch factor – ethical leadership isn’t written on paper
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